Freelance · Interactive Catalog

Shrimply Amazing

Interactive Design · Adobe DPS · InDesign

As part of a strategic initiative for Hy-Vee, a regional grocery leader, I helped transition their long-standing weekly print circular into an interactive digital publication. Collaborating closely with the print design team, I adapted select issues to ensure visual consistency while optimizing layouts for screen-based viewing. Using Adobe Digital Publishing Suite within InDesign, I transformed static content into an immersive user experience with pop-up educational videos and tap-to-action recipes that allowed customers to instantly download, print, or send ingredients to their phones.

Task · Action · Result

Task

Transition a print grocery circular into an interactive digital experience

Hy-Vee wanted to modernize their weekly print circular for digital audiences without losing the familiar format their customers trusted. The goal was to create something interactive that drove action, not just awareness.

Action

Used Adobe Digital Publishing Suite to build an interactive catalog with embedded video and tap-to-action features

Working closely with the print design team, I adapted existing circular layouts for screen-based viewing in InDesign using Adobe DPS. I designed interactive touchpoints including pop-up educational videos and tap-to-action recipes that let customers download, print, or send ingredients directly to their phones.

Result

A fully interactive digital publication that extended the circular's reach

The final product transformed a static print piece into an immersive digital experience. Customers could engage with content in a way the print version never allowed, and the project demonstrated a viable model for Hy-Vee's ongoing digital publishing strategy.