Each month Pampered Chef needed a fresh wave of web, print, and email assets across multiple pages and campaigns, all while staying on-brand and meeting tight monthly deadlines set by executive stakeholders.
I developed and maintained monthly brand guidelines in collaboration with the creative team and developers, then executed assets across the website, product packaging, the Season's Best catalog, and holiday email campaigns, including motion graphics and a Holiday Edition visual identity.
Design assets ran on time every month across homepage, landing pages, packaging lines, and email campaigns. The Holiday Edition initiative drove higher engagement during key sales windows, and the Season's Best catalog refresh reduced visual noise while maintaining the brand's warmth.
Website design across the Coffee Landing Page, Homepage, Host a Party page, and Offers page, optimized for desktop and mobile.
For Pampered Chef's extensive line of pantry products, I helped establish a streamlined template system across various product categories. Using Adobe Illustrator, I managed packaging assets from initial updates to final release, conducting thorough quality reviews and executing final pre-press setup.
A minimal refresh of Pampered Chef's Season's Best catalog to reduce visual noise from the previous iteration. I updated the layout with adjustments to typography and increased photography crop sizes, working alongside the photo and culinary teams to art-direct back spread features.
I served as design lead for monthly email marketing initiatives. During the holiday window I led the design team in developing a Holiday Edition visual identity that pushed brand boundaries, experimenting with motion graphics and unique seasonal textures to create a sense of exclusivity and urgency during high-stakes sales periods.
