Shrimply Amazing

Interactive Catalog

As part of a strategic initiative for Hy-Vee, a regional grocery leader, I helped transition their long-standing weekly print circular into an interactive digital publication. Collaborating closely with the print design team, I adapted select issues to ensure visual consistency while optimizing layouts for screen-based viewing. Utilizing Adobe Digital Publishing Suite within InDesign, I transformed static content into an immersive user experience. This included designing interactive touch-points such as pop-up educational videos and ‘tap-to-action’ recipes that allowed customers to instantly download, print, or send ingredients to their phones.