The Athletic Training Room

WordPress & Branding

Tasked with building the brand identity for The Athletic Training Room (The ATR) from the ground up, I delivered a suite of assets including logo design, print collateral, and web development. I further defined the brand’s aesthetic through original on-scene photography. What began as a local identity project has evolved into a long-term partnership; I continue to help manage the brand today as The ATR expands its national footprint through franchising.