Corporate · WordPress / Brand

The Athletic Training Room

WordPress · Brand Identity · Photography · Print

Tasked with building the brand identity for The Athletic Training Room from the ground up, I delivered a suite of assets including logo design, print collateral, and web development. I further defined the brand's aesthetic through original on-scene photography. What began as a local identity project has evolved into a long-term partnership as The ATR expands its national footprint through franchising.

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Task · Action · Result

Task

Build a brand identity and website for a new athletic training business

The Athletic Training Room was launching from scratch with no visual identity, no website, and no collateral. The client needed a brand that felt credible and energetic enough to attract athletes and compete nationally as the business grew through franchising.

Action

Delivered a full brand system, WordPress site, and original photography

I built the brand identity from the ground up, including logo design, color system, and print collateral like business cards. I then designed and developed the WordPress site and conducted original on-scene photography to give the brand an authentic, action-oriented visual language.

Result

A long-term brand partnership that has scaled nationally

What started as a local launch project became an ongoing partnership. The ATR has used the brand system I developed to expand through franchising, and I continue to support the brand as they grow their national footprint.