Freelance · WordPress / Brand

SlowPhoto Child Theme

WordPress · Brand Identity · Theme Development

Initially commissioned to build a brand and website for a local photographer, I was given full creative license to solve a key challenge: creating a visually stunning gallery that the client could easily manage himself. The initial design concept was so effective the client approved it immediately with zero revisions. Recognizing the universal appeal of the layout, I successfully pivoted the project into a product — a commercial WordPress Child Theme now sold on multiple marketplaces, generating consistent passive monthly income.

See the client's live site

Task · Action · Result

Task

Design a photographer's website that the client could manage himself

A local photographer needed a visually stunning portfolio site but had no technical background. The challenge was creating something beautiful enough to impress clients while being simple enough to update without developer help.

Action

Built a custom WordPress site and turned it into a sellable child theme

I used WordPress and the Divi theme to ensure backend usability, then designed a gallery-forward layout with full creative license. The client approved the initial concept with zero revisions. Recognizing the broader appeal, I refactored the design into a commercial WordPress Child Theme for sale on multiple marketplaces.

Result

A live client site and a passive income product

The client's site launched to immediate approval and has been in use since. The SlowPhoto Child Theme now sells on multiple marketplaces, generating a consistent stream of passive monthly income from a single design project.