Ortega Construction

Ortega Construction came to me with no website and almost no digital footprint. Every job they booked came through word of mouth. That holds up until someone hears the name, goes to look them up, and finds nothing to go on. They needed a site that felt as solid as the work itself and gave people an easy reason to pick up the phone.

I ran the project start to finish. Brand direction, the writing, the layout, and the build all came from me. Claude.ai carried the heavier development, so I could ship a multi-page site with a filterable project gallery, a service area map, a reviews section, and a contact form that doubles as a quote request. I built for mobile first, since that is where most of their traffic actually lands.

The site went up on schedule, and quote requests started arriving through the form inside the first week. Ortega finally had a presence that matched the quality of what they build, plus a foundation to grow the rest of their marketing on.

Ortega was still writing estimates out by hand. It was slow, it looked a little different every time, and it undersold the quality of the work behind it. They wanted a faster way to put a quote together and get it in front of a client.

I built the quote tool as a companion to the marketing site, so the client had one place to put an estimate together. It runs on Google Apps Script. The team fills out the form, and the tool sends the quote as a designed HTML and CSS email laid out in Ortega's branding, not dropped in as a plain attachment. The client gets it in their inbox and a copy goes back to Ortega. I worked through the whole build in Claude.ai, from the form and the pricing logic to the email template itself.

Ortega now builds a quote and emails it to the client in a couple of minutes instead of writing one out longhand. The tool has been in daily use since launch, and it raised the whole client-facing side of the business from the first day it went live.