Formic — Danny Maller

Working inside an existing brand to build sharp, on-system collateral.

Formic is an industrial automation company that finances and operates robotic palletizing systems on a per-pick basis — no capex, no risk for the customer. They have a strong, established brand system: Formic Orange (#FF9100) on Formic Black (#091517), Untitled Sans paired with GT America Mono, and a flag mark used as both standalone logo and pocket-area lockup.

The work below was produced inside that system rather than around it. A sales one-sheet to support the launch of their Automate NOW palletizing tracks, and a tour-style commemorative t-shirt celebrating six years of factory-floor deployments and the opening of their new 50,000 sq ft Bolingbrook headquarters.

The Brand System

Working from the established design guide.

Every piece in this engagement was built on top of Formic's existing identity: the wordmark and flag mark, the orange/black/white palette, Untitled Sans for headlines and body, and GT America Mono for dates and metadata. The brand documents below set the rules — the projects after them apply those rules to new formats.

Brand · One Sheet

Formic Design Guide

The core identity reference. Wordmark, logo and flag, horizontal and vertical lockups, full color palette, type, photography, and illustration style.

PDF · Open ↗

Brand · Typography

Type System & Substitutions

Detailed type spec: Untitled Sans Medium and Regular for primary use, GT America Mono for tertiary detail, plus Arial/Courier New default substitutions for restricted environments.

PDF · Open ↗

Formic Orange #FF9100

Formic Black #091517

Formic White #F0F5F1

Dark Grey #333E3C

Medium Grey #767D79

Light Grey #D1D5D4

Project 01

Sales Collateral · Print & Digital

Automate NOW — Palletizing Solution Tracks

One-Sheet Flyer

A side-by-side comparison sheet for four palletizing tracks, built to match the existing brand exactly.

Formic's Automate NOW program offers four distinct palletizing solutions, ranging from a low-cost unguarded collaborative robot up to a heavy-duty compact industrial system. The brief was a single-page sales tool the team could send in advance of a call or hand out at a trade show — letting a prospect quickly see which track fits their case weight, throughput, and stack height.

Built around a four-column comparison table with the Formic Orange numbered headers, photographic system shots, EOAT detail, supported case-type imagery, capability matrix, and pricing footer. Untitled Sans throughout for clarity, GT America Mono for the small-caps section labels.

Format 8.5 × 11 in · single-sided

Use Print + digital handout, sales enablement

Type Untitled Sans · GT America Mono

Palette Formic Orange + Black + Whites

Project 02

Event Merch · Apparel

The Factory Floor Tour — 2020–2026

T-Shirt · Front, Back & Sleeves

Concept

A six-year tour. One last venue.

A commemorative t-shirt styled like a band's tour merch — celebrating Formic's six-year run of factory-floor deployments and the opening of their new Bolingbrook HQ.

The setup writes itself. Formic spent six years going city to city, installing robotic palletizing systems on factory floors across thirty states — 113 stops in total. That's not a sales pipeline. That's a tour.

The new 50,000 sq ft Bolingbrook headquarters becomes the bigger venue. "Doors Open 06.20.26" reads as both a concert poster reference and a literal building opening. The tagline "No CAPEX. No Risk. No Problems." doubles as the band's mantra and the actual Formic value prop.

Front Flag mark · pocket lockup

Factory Floor Tour t-shirt — back with tour map and city list

Back Tour map · 113 cities · finale bar

The Map

A stylized US outline in dark grey with 113 Formic Orange dots — one for every city Formic deployed a system in from 2020 to 2026. Bolingbrook is marked with a concentric ring target: the next venue.

The Setlist

All 113 cities listed in GT America Mono under the map, set tight in four columns. Reads as a tour itinerary at a distance, becomes a satisfying detail up close — every city Formic has touched.

The Finale

An orange bar across the bottom of the back: "More floor. More impact. — Doors open 06.20.26". The bar functions like the closing track on a tour poster, with the new HQ address as the encore.

Years on tour 2020–2026

Stops 113

States 30

New HQ Bolingbrook, IL
50,000 sq ft · 309 E Crossroads