Formic Brand System
The brand and type guidelines I work from on every piece.
Formic already has a defined identity and type system. They needed new pieces that fit it, not a rebrand.
I work straight from Formic's brand and type guidelines, so each project reads as theirs no matter the format.
Whatever Formic sends my way comes back on-system and ready to use, across print, apparel, and live events.
The brand and type guidelines I work from on every piece.
A spec poster for every system on the floor at the Bolingbrook HQ opening, displayed next to its robot during the live demos.
Six ran on product photography. For the three without a usable shot, Artemis, Machine Tending, and Wrapper, I built type-led versions on the same grid so they sit right next to the photographed ones.
Slap-on labels for the private opening night, wrapped over well-known beers so every can pulled from the ice read "Formic" all evening. Each name ties a local brew to a robot or the new Bolingbrook facility, run through the same brand kit as the rest of the work.
A shirt for the Bolingbrook HQ opening, styled after a band's concert tour tee. The back lists six years of Formic installs the way a tour shirt lists cities and dates, built inside their brand system.
Formic ran a happy hour raffle at their Pack Expo booth to bring people in. The ticket does two things at once. It's the entry someone drops in the bucket, and it's a piece of the brand they carry around the floor and stuff in a pocket for later.
Front and back on Formic's kit: the black field with the node pattern and a KUKA arm shot, so it reads as Formic from across the aisle. The front is the entry, with a perforated stub the attendee tears off and hands back at the booth, each one numbered for the drawing. The back carries the event details and the booth sponsor. Chicagoland Food & Beverage Network covered the drinks and food, so their mark sits next to Formic's own lines: automation made easy, zero CapEx.
The day-to-day work. Formic sends the product specs and I build the sheet inside their system: comparison charts, single-product cut sheets, the handouts sales brings to calls and trade shows. A few of the recent ones.
